Search engine marketing (SEM) is a kind of Internet marketing that involves the promotion of websites by improving their visibility in search engine results pages primarily through paid promotion. Search Engine Marketing is also related to as Paid Search Marketing, and it requires keyword targeting or marketing your advertisements towards specific keywords or search inquiries. Search Engine Marketing is a sort of Pay-Per-Click Advertising (PPC) where advertisers can pay for each click to their website. Search engine marketing, or SEM, is meant to cover both search engine optimization (SEO) and paid search, also known as CPC (cost-per-click) or PPC (pay-per-click).
SEM has two main pillars: PSA (Paid Search Advertising) and SEO (Search Engine Optimization). SEO gets free traffic to the website from search engines and Paid search ads which appears on different site results pages. The main goal of SEM is to increase visibility in search engines by achieving top positions for ad placements or higher rankings in the search engine results pages (SERPs). Higher advert positions and rankings mean more traffic, and this has several advantages.
How SEM benefits your business?
Increase Visibility – Increase in website traffic.
Increase brand equity and brand awareness of the product.
It helps you advertise to an audience that’s already interested in you.
Increase in targeted leads.
Target your adverts to users based on targeted geographical areas and languages and locations.
Marketers can facilitate users to select their products over their competitors.
Related to other advertising media, paid search strategies are more efficient
for organizations higher ROI
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