SMO (Social media optimization) is the method of increasing the awareness of a brand, product, event by using different social media channels and associations to generate viral publicity. SMO is similar to search engine optimization (SEO) in that the goal is to direct traffic to your company website. In other words, SMO is the technique to advertise and promote your product or brand on various social media channels. Channels like
YouTube, Facebook, Twitter, Instagram, Stumble Upon, Reddit, and many more. SEO stands for Search Engine Optimization, and SMO stands for Social Media Optimization. Both are the essential methods of online promotion for any organization SEO and SMO help to get better business for the long term. Initially, the goal is to increase traffic via search engines.
So how can you start with SMO?
Visitors who visit your company websites or social media channels are more interested in a quick search of news and don’t stay for long, as long as they find informative information and something more on your sites. The only way of stopping the visitors and lowering down your bounce rate is by providing them with more of what they are looking for. The website should keep them moving around within website pages using related articles and internal linking. There are three main factors for successful SMO:
Website Content: The content you write on websites and blogs should be based on proper research and with proper data. Visitors won’t believe you until you have provided proper references and studied the topics, services on which you have written your content. By providing proper information and guideline to the visitors,
visitors tend to visit your sites more likely, which helps in organization branding.
Website Design: Website design or blog plays a significant role in lowering down your bounce rate and then get more votes on your website. If your blog design is vexatious, that will straight away go to a downvote. Social media crawlers always prefer website easy to navigate and with less advertisement. Webpages with a light background are more likable then dark background pages. Also, the website’s internal linking should be proper. Content Navigation: Content is the king of any website or blog. The ease of readability plays a significant role in success. Articles with images, diagrams, lists, data, and stats do best with social media websites. If you are writing along with the article, make sure you break it in the proper category so that the reader can easily navigate the article.
Why use SMO
As we know, SMO helps in increasing traffic and generate viral publicity for your website or product.
Below mentioned are some of the benefits of SMO:
Traffic: Apart from web crawlers and email marketing, the top wellspring of traffic is SMO. Whenever done in a viable manner, you can anticipate tremendous traffic on your site.
Website’s visibility: As you probably are aware, a significant number of individuals utilize long range interpersonal communication sites, gatherings, and online networks; SMO encourages you to expand site visibility
Quick Popularity: With the help of SMO, you can get quick popularity. You can either of Television Advertisement or SMO Services.
Sharing quick updates: SMO provides you a superb platform in the form of the Facebook page, Twitter, etc. if you want to launch a new product.
Communication channel: Organizations nowadays give their clients a business channel (aside from customary email and call support, for example, Facebook page, blogs, Instagram pages with the goal that the customers can contact them, and they can have an incredible association.
Ease of target: With social media and online networking, you can even publicize to a constrained crowd. SEO also helps to reach a global audience if your business is worldwide.
Free advertisement: Social media stages are being demonstrated as an incredible source of advertisement A close relationship with customers: Updating information regarding your product on Facebook or twitter page helps customers to share their views and feedback on the products, which will help to understand what your customers need and helps to build trust and a strong relationship with them. Customer satisfaction: If a client gets in touch with you by means of your Social Media channel and gets a prompt reaction, then it enables expanding the consumer loyalty to rate while expanding the credibility as well.
Paid options: While SMO gives several free options like blogging and posting, there are several paid options to target audience like Facebook Ads, Google Ads, Twitter Ads, Linkedin Ads, StumbleUpon Ads, etc.
We make the complex simple
We like to challenge our skills and experience by working with a diverse range of businesses
Our motivation is to find new ways to connect with people through bold ideas and experiences. Working with Amber Six means you meet and work with the creators.